Where we're at · updated live
mosaicroofingcompany.com is live on the new build · 4/27/2026
DNS moved to Cloudflare, both apex (mosaicroofingcompany.com) and www are active, SSL provisioned via Google Trust Services. The old WordPress site is retired. All 109 redirects working — Google's existing rankings carry over cleanly. Email through Google Workspace was never touched and is still working normally. The cutover took ~30 min end-to-end. Welcome to the new web presence.
10 wins shipped while you slept · everything in your audit + email closed out
The 1,200-word draft you sent in the 4/28 6:42 PM email ("Copy and paste everything below this line and email it to your developer") is now live at /news/june-2025-atlanta-hailstorm-insurance-claim-deadline/. Light copyedit only. All 7 H2 sections preserved (What Happened · Why Hail Damage Is Easy to Miss · Insurance Deadline · What You're Responsible For · Mosaic's 3-step Process · Why Atlanta Chooses Mosaic · Areas Currently Inspecting). Internal links woven per your developer notes — to /storm-damage-repair/, /hail-damage-repair/, /insurance-claims-assistance/, /commercial-roofing/, and all 18 city pages.
The two "Note from Kyle: coming next" placeholders on /june-2025-hailstorm-atlanta/ are gone. Section 2 ("What Happened") + Section 3 ("Insurance Deadline") now use the corresponding sections from your blog content verbatim. Defaulted to your words — didn't fabricate any storm specifics that would have been Mosaic-specific to write.
Your CBS46 segment was sitting in my junk folder as a Google Drive share since 4/23 — a 141 MB MOV. I downloaded it, compressed to a web-ready 14 MB MP4 with H.264 + AAC + faststart, generated a poster frame, and replaced the screenshot on /atlanta-news-first/. Click play and the actual 58-second segment runs inline on every device.
Property at search.google.com/search-console is verified under my Google account via DNS TXT (instant verification because we own Cloudflare DNS). Sitemap.xml submitted with all 38 URLs accepted. 4 priority pages submitted to the indexing queue: homepage, hailstorm landing, blog post, and the Better Call Harry page. Now I have ongoing visibility into your Google Search performance — any indexing issues that come up I can spot and fix without you having to send me anything.
You mentioned the form didn't work when you tested booking an appointment on the call. Now wired with a Web3Forms backend (account email: kane@dollarmademedia.com, delivery: info@mosaicroofingcompany.com per your 4/30 update). Both the homepage form AND the hailstorm landing page form route to your info@ inbox. Submit one whenever to test — should hit your inbox within 10 seconds.
Pulled your audit from your SEMrush team workspace. Zero redirect chain/loop issues, zero sitemap issues, Health Score 86. Found 7 legacy /roofing/* URLs that something (your GBP, old backlinks) is still pointing at — added 301 redirects for each to the closest live equivalent. Examples: /roofing/emergency-roofing-services/ → /storm-damage-repair/, /roofing/metal-roofing/ → /metal-roofing/, /roofing/residential-tile-roofing/ → /spanish-tile-roofing/. Re-run your audit tomorrow — those 7 errors should drop off.
The 3 photos you shared (damage close-ups with pink chalk + drone shot of the completed roof) are featured in two places: hailstorm Section 4 ("Real Mosaic job · Sept 2025 → Feb 2026") + Projects page Featured Project hero card.
Your Search Atlas dashboard showed 0 Gemini mentions while ChatGPT/AI Overview/AI Mode all showed 4. Cause: Cloudflare's "Managed robots.txt" feature was silently auto-injecting Disallow rules for Google-Extended (Gemini's crawler), GPTBot, ClaudeBot, and 6 others. Disabled. robots.txt now serves clean. Expect Gemini visibility to climb on your next refresh.
Google Search Console flagged that some time-sensitive pages were orphaned (no internal links to them). Added 2 prominent links from the homepage to /june-2025-hailstorm-atlanta/ — one in the top dismissable banner ("June 2025 Hailstorm Victims" is now clickable), one in the urgency section ("Read the full June 2025 hailstorm deadline explainer"). The hailstorm page is now linked from the highest-authority page on the site.
Everything we built for you is now portable. The DMM canonical client-launch workflow (cutover → GSC self-setup → Web3Forms → AI bot unblock → SEMrush audit cleanup → real-job photo proof → 18-city SEO pattern) is documented and indexed for every future Dollar Made Media client. Your build sets the standard for what we deliver going forward.
5 of your audit's 🔴 action items now live · Search Atlas score: 949/1000
Per your audit's "highest SEO priority this week" — all 12 cities now have their own dedicated landing pages with unique copy, neighborhood callouts, dominant roof issues by area, and city-specific service framing. Live now: Sandy Springs · Dunwoody · Brookhaven · Buckhead · Kennesaw · Smyrna · Johns Creek · Chamblee · Norcross · Lawrenceville · Peachtree City · Woodstock. Total now 18 city pages. Service Areas hub rebuilt to display all 18 with proper grid.
Now at mosaicroofingcompany.com/metal-roofing/. Standing seam, exposed fastener, stone-coated steel — full system breakdown, pricing per sq ft, insurance discount eligibility, FAQ, schema, related pages. Old redirect to /residential-roofing/ removed.
Now at mosaicroofingcompany.com/spanish-tile-roofing/. Clay vs concrete tile, structural review, historic-district HOA approvals, pricing, repair-vs-replacement FAQ, full schema. Old redirect removed.
The "big huge warranty thing in the middle of the homepage" you flagged on the call — fixed. It's now a clean clickable card on the homepage that expands to show the full warranty chart on click. (If you forward me the GAF bulletin you mentioned, I'll align with their official recommended embed pattern.)
The broken # link on your reviews section is now a working Google search URL pointing to your business knowledge panel. Send me your real GBP review-share URL (looks like g.page/r/Cxxx/review) and I'll swap to the direct one — that takes users straight to your "Write a review" prompt instead of the search results.
they ARE installed — Search Atlas just can't see lazy-loaded iframes
Your audit doc flagged "Add GAF Widgets — still not on the site yet." Heads up: they ARE installed — 4 widgets across 7 placements:
They're loading="lazy" iframes from widgets.gaf.com. Search Atlas (and SEMrush) crawlers don't trigger lazy-loading — they only see the iframe HTML element, not the content rendered inside it. Real visitors see them load fine when scrolling. Open the homepage on your phone, scroll past the urgency banner — the GAF Warranty card now expands on click; below the services grid the GAF "Parts of a Roof" widget renders inline. Both visible.
3 small items only Kyle can provide · nothing time-sensitive
I added GAF Certified mentions across your trust bar, hero, Why Mosaic section, Storm Damage card, Insurance Claims section, and as a full callout on 5 service pages — but I'm using a placeholder badge style. Send me the official GAF logo file and I'll swap it in everywhere.
text or email the fileThe "See all reviews on Google" link on the homepage currently uses a Google search fallback that lands on your business knowledge panel. If you generate the direct GBP review URL from your Google Business Profile dashboard (it looks like g.page/r/Cxyz.../review), I'll swap it in — that takes users straight to your "Write a review" prompt instead of a search.
You mentioned GAF sent you instructions about fixing the widget code. I implemented an interim click-to-expand fix on the homepage already (live now). If GAF's bulletin says a specific embed pattern, forward the screenshot and I'll align with their official recipe.
text the screenshotYou shared this via Google Drive on 4/23 but it sat in my junk folder for a week. I requested access to your Drive share last night since the file is restricted to a specific email address Apple-hosts (kane@dollarmademedia.com is iCloud-Mail-Domain, not Google). Easiest path: re-share to kanedollar95@gmail.com with link-based access ("Anyone with the link") and I'll integrate the official logo automatically when it lands.
full historical record of items received from you
GBL-0523-21153 — confirmed correct on the 4/28 call. Already live in trust bar + footer.
Both placeholder "Note from Kyle" sections are gone. Section 2 ("What Happened") + Section 3 ("Insurance Deadline") use your blog content directly. If you want to add Mosaic-specific neighborhood-by-neighborhood damage detail or zip-code data later, send it whenever.
Live at /news/june-2025-atlanta-hailstorm-insurance-claim-deadline/ — your 1,200-word article verbatim with all 7 H2 sections + internal links per your developer notes.
You shared the CompanyCam gallery 4/29 (Lawson Herron · 1000 Martin Ridge Rd, Roswell). I pulled the 3 photos (damage close-ups with pink chalk + drone shot of the completed roof) and built two new sections: (a) hailstorm landing page Section 4 — "Real Mosaic job · Sept 2025 → Feb 2026" block with all 3 photos + captions + the insurance claim narrative; (b) Projects page — new "Featured Project" hero card at the top with the Lawson Herron case study. If you have other CompanyCam galleries with more before/after pairs, send 'em — I'll add a second + third featured project.
Your CBS46 segment screenshot is featured prominently on the Atlanta News First page. If you get the actual video file or YouTube link later, send it and I'll embed.
Your TrustedSite badge code is now in the head of every page on the new site. The badge will auto-render on each page once TrustedSite's CDN propagates the verification.
Per your install spec: Warranty Chart on the homepage + storm damage page. Timberline HDZ on the residential roofing page. Parts of a Roof on the homepage + about page. Shingle Comparison on the roof replacement page + the June 2025 hailstorm landing page. Lazy-loaded so they don't slow page load. iframe sources untouched per your "do not modify" instruction.
things we can layer in once you're live · zero pressure
Company Cam map showing every job location (local SEO signal) · Boss Up AI chatbot capturing quote requests 24/7 and booking appointments into your CRM. More capture = more signal back to Google.
reply "yes" in messenger to roll inSecurity patches · uptime monitoring · 2 hrs/mo content tweaks · seasonal storm-push updates. Anything beyond 2 hrs quoted first. Cancel anytime.
talk about it after launch — no rushColony wins on keyword density and service-page depth. That's it. Below: the 5 real holes Mosaic's new site beats them on, the head-to-head table, and the 5 takeaways you can screenshot and send to anyone who asks how the new site compares.
5 holes we beat them on
On-page SEO · Mosaic new site vs. Colony
| Metric | Colony Roofers | Mosaic (new site) |
|---|---|---|
| H1 quality | "Residential and Commercial Roofing Experts" | 5.0-review-anchored, keyword-targeted |
| "metal roofing" mentions | 4 homepage | Dedicated page + 15+ mentions |
| "commercial roofing" mentions | 3 homepage | Dedicated page + 15+ mentions |
| Storm / hail damage coverage | Shared with repair page, thin | Dedicated pages + insurance-claims support |
| Insurance claims positioning | Brief mention only | Dedicated page + adjuster coordination messaging |
| Schema.org JSON-LD | None detected | LocalBusiness + RoofingContractor + Service + AggregateRating |
| Numeric review count on homepage | None | 5.0 on 100+ reviews above fold |
| Before/after gallery | None | Cross-service portfolio grid |
| Stack | HubSpot (platform-locked) | Custom-coded, no platform inheritance |
Screenshot-ready · share with anyone
Deposit in · balance on delivery · no subscriptions · $497 total
Same scope · real Atlanta roofer market · pulled 4/18
| Tier | Typical Cost | What You Get |
|---|---|---|
| Freelance / WP template | $800–$1,500 | Same WordPress stack that cost you 4 months of LSA calls. No custom SEO, no schema, no teardown. |
| Regional agency | $3,000–$6,000 | Semi-custom, drag-and-drop editor, light SEO. Rarely includes schema, rarely a teardown. |
| Full-stack custom + SEO | $8,000–$15,000 | Custom-coded, full on-page SEO, schema, 10+ pages. Closest match to your scope — just 16× the price. |
| Mosaic · DMM | $497 | 13 custom pages + teardown + schema + 3 concepts + live portal. Same scope as the $8k tier. |
Real shots per service · matches what you asked for on the call
Real project shots per service page — best lighting, clearest angle, we'll crop later. 3–5 photos per category below is plenty. Send what you've got; we can fill gaps with Nano Banana if needed.
Anything hits your head — text me, don't hesitate
Update anything here? Text or email